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in partnership with Lloyds

In partnership with Lloyds Bank, the Launchpad is our annual pitch competition, which will see 4 Black-owned businesses pitch live at the Birmingham Black Business Show with a chance of winning a huge range of support benefits.

Showcasing the startups and entrepreneurs that are mission-driven and have the potential to have a high impact, this event will allow them to pitch their solutions to experts equipped with the tools, advice and mentorship that can help transform, scale and build success.

If you’ve got what it takes, submit yourself NOW!

Apply now


Moad Giebaly

Partner, Trowers & Hamlins

Moad regularly advises on company share sales and purchases, business and asset sales and purchases, joint ventures, corporate restructures and reorganisations, shareholders’ agreements, LLP and partnership agreements. Moad regularly advises startups, entrepreneurs and early-stage businesses.

David Atkinson

Regional Director and UK Head of Manufacturing, Lloyds Banking Group

Dave has almost 35 years’ experience in the banking industry, having joined Lloyds Banking Group in 1988, and has since held various client relationship management and senior leadership roles within the group. Dave was appointed as a Regional Director for SME & Mid Corporates Commercial Banking back in 2011 and currently leads the Midlands & South Wales teams. He has also led the SME & Mid Corporates Manufacturing sector nationally since early 2014.

He sits on a number of committees and advisory boards alongside government & industry, supporting manufacturing & engineering initiatives. He is proud to hold lead accountability for the groups £15m sponsorship of the Advanced Manufacturing Training Centre at the MTC in Coventry which will support the training & development of more than 5000 apprentices, graduates & engineers by 2030.Dave also enjoys mentoring a number of small businesses and acts as a strategic advisor to an SME business that focusses on software development.

Eugene Patterson

Revibed Drinks, Co-Founder

My name is Eugene Patterson, I’m the co-founder of the  UK’s first pre-mixed superfood infused water. Inspired by my fathers recipe and travelling across South East Asia. Made convenient for the everyday busy lifestyle, we have 3 refreshing beverages where you consume superfoods on-the-go containing premium superfood extracts, 100% natural, zero sugar and less than 10 calories per can.

Pamela Aculey

Award-winning author, creator and founder of ‘Just Like Me Books

Making diversity and inclusion a focal point of her life, Just Like Me Books is the UK’s first illustrated books business that utilizes Augmented Reality Technology (AR) to represent the underrepresented in children’s stories.

Its mission is to make classroom education extraordinary, interactive and inclusive. Creating picture books where all children regardless of their ethnicity, background or ability feel inspired, visible and supported through immersive learning. Pamela launched the business in 2019 after her eldest son was diagnosed with Autistic Spectrum Disorder and they struggled to find diverse literature where children like Walter could see themselves. 

“If all children could see people who looked like them doing amazing things; could you imagine what that spark could do in their mind for their future?” Pamela says.