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Eva Simpson

Founder and Director, ESPR

Eva Simpson is one of Britain’s leading PR and Comms experts. An award-winning journalist, Eva’s experience in media and public relations spans more than 20 years and covers local, national and black newspapers, as well as creative content agencies. Eva broke into mainstream media after just a year into her journalism career when she landed a job on the Daily Star. She was then headhunted by Piers Morgan to launch the Daily Mirror 3am showbiz column, where she interviewed everyone from A-list artists including Beyonce, Madonna, and Kanye West. Other editorial positions include Associate Editor, The London Paper; Assistant News Editor, The Times; and Editor, John Brown content
Eva now runs her own PR company, ESPR, an independent and diverse PR and Comms agency and the UK’s go-to firm for navigating sensitive race and cultural and crisis management, particularly in areas such as health, financial services, and systemic racism. Since its inception five years ago, ESPR has established a mixed portfolio of national and international clients and delivered high-impact PR, communications strategies to public bodies. The agency has maintained strong client retention, with long-term partnerships spanning over five years with CEOs, founders, startups, and leaders with clients, which include Impact X Capital Partners; Eric Collins; Dean Forbes; and The Powerlist. Eva has devised and spearheaded nationally recognised and impactful campaigns such as Sir Lenny Henry’s Love Letter to Britain, a campaign for the NHS tackling Covid-19 vaccine hesitancy; raised awareness about sickle cell disease with NHS Blood and Transplant; been involved in the launch of the Black Equity Organisation, Britain’s only national black civil rights group; carried out crisis communications for Buckingham Palace; as well as supported KPMG’s focus on diversifying City boardrooms. She has also provided crisis communications for Universal Records and worked with Vogue’s Edward Enninful and supermodel Naomi Campbell. Early this year, ESPR was chosen to deliver the PR and comms strategy for the Church of England’s response to historic slavery. Eva and her team managed to secure coverage in over 400 mainstream, local and black media outlets across the world.

In April, ESPR was a finalist in a prestigious PRWeek Corporate Affairs awards for the healthcare campaign it devised and delivered with NHS Blood and Transplant in April 2023. Eva and the team have recently been shortlisted in The Pros Awards 2024 in three categories: Founder of the Year; Agency of the Year; Healthcare Campaign of the Year. Eva is often invited to speak about PR and journalism. Recently she was a speaker for Women in Journalism; the Data and Marketing Association UK; and in 2022 for the International Journalism Festival, a conference that takes place in Italy annually and attracts journalists, media agencies and scholars from all over the world.